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| Mattel (HK) Ltd. was originally established as a Hong Kong manufacturing operation, but in the mid 1980s transitioned to a Processing Trade relationship with the China Government, and now operates two plants in Guangdong Province China from its administrative headquarters in Shaukeiwan, Hong Kong. One in Chang An, Dongguan, and the other in Guanyao, Nanhai. The plants are both approximately 300,000 sq. ft in size, each employs 8,000 direct workers and run productions with Just-In-Time manufacturing of Fashion Dolls (Barbie) and other products. We produce approximately 80 million doll units per year representing over 65% of Mattel's core brand doll fashion doll worldwide volume. In 2002, with the implementation of Supply Chain strategy and upgraded ISO9001:2000 quality system, we achieved dual objectives of further enhancing our service level to customer and improving our operation cost and efficiency.
Our Strategies: * Improve Execution of the Existing Toy Business * Globalize the Brands * Extend the Brands * Catch the New Trends * Develop People Our Vision: The World Primer Toy Brands -----------Today and Tomorrow ?????????¡§???????????????????¨²?¨²?????????¡¤??¡ã??????????¡Â???¨²?¡¤????¡Á???????¡Á????¨¨?????¨²??????????¡Á??¨®???????¨²?¨²????????????500???????¨®???????? ???????????¡Á???????????¡è?????????¨¤??¡¤????????????????¡À?????¨°???¡è¡Á¡Â?¨¨???????¨¤?????????¨°?????¨¤???? ?????¡Â???????? ????????¡À??¨º?????????¨®?¨¨????????¡¤??????????¡Â?¨¤????,?????¡Â????????????¡À??????????????? |
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